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PhytaGro’s role is to commercialise forage biotechnologies in the emerging crop segments that will receive the greatest benefit from technology adoption. In particular, PhytaGro focuses on crops with a high biomass yield such as forage grasses, legumes, and energy crops such as switchgrass, miscanthus and jatropha. Through increasing productivity and energy value, PhytaGro is able to make a substantial impact in addressing the ever widening biomass deficit the world faces.

PhytaGro is a joint venture between AgResearch and Finistere Ventures, a leading San Diego based life sciences venture capital firm making early stage investments that focus on "Food, Energy and Health". It is a prime example of leveraging knowledge gained for one purpose to develop new applications and markets elsewhere.