Māori Agribusiness

agresearch maori agribusiness in the field
At AgResearch we recognise that our partners are distinctive because their whakapapa, values and ownership structures propel Māori businesses towards something different – a supply chain (including the farm and the consumer) that is based on shared-principles (hereafter referred to as a ‘shared-principles value chain’; Whakapapa, Rangatiratanga, Kaitiakitanga, Whanaungatanga and Manaakitanga.

This is a novel, uniquely Aotearoa business ethos that aims to move Māori Agribusinesses beyond business as usual, while at the same time building opportunity for NZ at large. 
As AgResearch watches and learns alongside Maori partners who are in the early stages of developing new indigenous fibre and meat values-based supply chains, we have formed three key Maori Agribusiness Research Themes to underpin their R&D needs; decision making, resource use and value chain. Increasing numbers of our Maori Agribusiness partners are asking AgResearch to co-develop research and development projects that will help them extend their business operations and interests beyond production into processing and marketing.  

Young farmer CMYK

2017 Ahuwhenua Young Maori Farmer of the Year, Jordan Biddle

Not unlike many New Zealand farmers, our partners have identified that they want ownership of product from the paddock to the plate, o have a direct relationship with their national and international customers and to increase


the transparency within the supply chain, therefore spreading the risk and the wealth. But where we at AgResearch add value is recognising that unique to Maori Agribusinesses are their aims to produce food and engage with the whenua in a way that is in keeping with cultural values, that maintains and even restores health and mauri to their land and waters and to be able to leverage the value of the ‘Maori Story’ from their product. This is an exciting area of development and we look forward to growing our partnerships and connection with the Maori Agribusiness sector.