Kaiurungi Ahuwhenua Māori
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This is a novel, uniquely Aotearoa business ethos that aims to move Māori Agribusinesses beyond business as usual, while at the same time building opportunity for NZ at large.
As AgResearch watches and learns alongside Māori partners who are in the early stages of developing new indigenous fibre and meat values-based supply chains, we have formed three key Māori Agribusiness Research Themes to underpin their R&D needs; decision making, resource use and value chain. Increasing numbers of our Māori Agribusiness partners are asking AgResearch to co-develop research and development projects that will help them extend their business operations and interests beyond production into processing and marketing.
Not unlike many New Zealand farmers, our partners have identified that they want ownership of product from the paddock to the plate, to have a direct relationship with their national and international customers and to increase
the transparency within the supply chain, therefore spreading the risk and the wealth. But where we at AgResearch add value is recognising that unique to Māori Agribusinesses are their aims to produce food and engage with the whenua in a way that is in keeping with cultural values, that maintains and even restores health and mauri to their land and waters and to be able to leverage the value of the ‘Māori Story’ from their product. This is an exciting area of development and we look forward to growing our partnerships and connection with the Māori Agribusiness sector.