Crown research institute AgResearch partnered with Meat & Livestock Australia (MLA) to survey attitudes among red meat eaters in Australia and the United States towards physical and mental wellness related to consumption of red meat.
The United States and Australia both play crucial roles in the domestic and global red meat market, serving as major producers and exporters of red meat, and having substantial red meat consumption per capita.
When asked, more than 90 per cent of survey participants across the two countries indicated interest in purchasing red meat to improve their wellness status, while about 85 per cent indicated their willingness to pay more for red meat for potential wellness benefits.
“While survey participants from both countries shared a common view on improving physical energy as a key wellness aspect, their specific interests differed,” says AgResearch senior scientist Carolina Realini.
“American respondents showed greater interest in improving cognitive function and mood through the consumption of red meat, whereas Australians emphasised joint and gut health.”
