Today's challenges
Hatupere faced a challenge shared by many in farming today: how to remain productive and profitable while upholding deep commitments to environmental guardianship—kaitiakitanga. That’s where our partnership began.
In 2019, a three-year collaboration was launched to explore sustainable farming practices that aligned with Tūhoe values. The goal? To reduce the farm’s reliance on palm kernel extract (PKE), a common but controversial imported feed, and to find smarter, more sustainable ways of using the land.
From the outset, the project wasn’t just about numbers. It was about tikanga—the right way of doing things. Hui were held kanohi ki te kanohi (face-to-face), where our team listened and learned. They heard about the importance of protecting taonga (treasures), not just in a spiritual sense, but as tangible assets—soil, water, animals, and people—interwoven in Tūhoe life.